Eataly, Turin Slow Food is finally starting to enter the mass market. Eataly is a new grocery retailer, which sells authentic food at affordable prices. It launched here in Turin with a 110,00 sq ft flagship, and followed with a small outlet in Milan in November. A two floor store in Manhattan is also due to open in February. Conceived by Oscar Farinetti, the tycoon who sold his UniEuro electricals chain to DSGI, Eataly is a return to his family’s artisan food roots. In partnership with three local co-operatives, and with Slow Food as consultants, Eataly sources the best produce from small suppliers. Eataly is serious about its mission, and eating is at its heart. Each market has a food bar, where customers perch on high stools for breakfast, lunch and dinner. Education cements the concept: There’s a library at the entrance and a museum on the first floor. A ‘seasonal wheel’ is the hub; where produce of the month is displayed. A grand conversion of the old Carpano Vermouth Factory, Eataly is flooded with natural light. Divided into different rooms, each with a unique charm, the whole experience feels like a real journey of discovery. LOCATION: Via Nizzi, Turin, Italy www.eataly.com FEATURED IN: We have a full case study of Eataly, covering every department in detail . Visit Retail Oxygen for more details.